OmniActive Health Technologies will be launching What’s Your B.L.U.E.? (Blue Light User Exposer Campaign) at this year’s Engredea (booth #544) in Anaheim, Calif. An extension of Lutein For Every Age, What’s Your B.L.U.E.? is an exciting new initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin). Natural products manufacturers and retailers are invited to OmniActive booth #544 to gauge their blue light user exposure.

More than ever before, our eyes are being bombarded by high-energy blue light sources including electronic devices such as televisions, tablets, smartphones and computers, as well as indoor lighting (CFL or LED), and even LED car headlights. High-energy blue light reaches deep into the eye and can harm the macula–the region of the eye responsible for the highest visual acuity and sharpness. Lutein and the zeaxanthin isomers are known as the “macular carotenoids” and support eye health by acting as powerful antioxidants and filtering high-energy blue light.

“Lutein For Every Age has brought something new to the show every year since its launch at Engredea 2013. It was only natural for us to have the official introduction of What’s Your B.L.U.E.? at Engredea 2016,” stated Lynda Doyle, Vice President of Global Marketing, OmniActive. “With ever increasing exposure to high-energy blue light sources, OmniActive proactively developed What’s Your B.L.U.E.? to address the growing concerns surrounding the rapidly growing digital user demographic. In addition, we offer Lutemax 2020 – a scientifically substantiated, differentiated marigold extract providing all three macular carotenoids – lutein, RR- and RS (meso)-zeaxanthin – in a 5:1 ratio for optimal eye health support.”

Representatives at the booth will also provide exclusive, one-on-one presentations on OmniLean, a scientifically validated ingredient that represents a new class of OmniActive ingredients called “metabolic synergizers.” OmniLean targets multiple facets of weight management and metabolic markers. OmniActive will also discuss Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, CurcuWIN Curcumin with Enhanced Absorption and Gingever High Potency Ginger.

For more information on What’s Your B.L.U.E.? and Lutein For Every Age, our innovative products and ingredient solutions, or to schedule an appointment with an OmniActive representative during Engredea, contact Lynda Doyle at or visit us at Engredea 2016 booth #544.

About Lutein For Every Age:

Aimed at natural products industry members, health care professionals and consumers, Lutein For Every Age raises awareness surrounding the importance of early and consistent lutein supplementation for helping maintain proper health over a lifetime. During the past year, OmniActive has enlisted a team of key opinion leaders and scientific experts, supported a variety of studies on the macular carotenoids, and launched two interactive, consumer websites ( for the US and for Europe).

About OmniActive Health Technologies, Inc.:

OmniActive Health Technologies ( offers a range of quality ingredients, which are innovative and scientifically validated for dietary supplementation, nutritional fortification, functional food/beverage, coloring, flavor enhancement and personal care applications. The company addresses complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solutions with application support within a global regulatory framework. Whether looking for a new ingredient to add to a finished product, or an ingredient solution to enhance an existing ingredient, you will find unmatched innovation at OmniActives.

Core products include carotenoids, plant extracts and specialty functional ingredients. OmniActives leverages international R&D strengths to deploy an array of state-of-the-art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. The company’s manufacturing operations are located at multiple sites in India and are cGMP and HACCP system compliant. 

Capsimax, CurcuWIN, Gingever, Lutemax 2020 Lutemax Free Lutein and Lutein Esters, OmniLean and OmniXan are trademarks of OmniActive Health Technologies Ltd.