OmniActive celebrates first year retailer/consumer anniversary of What’s Your B.L.U.E.?™, fourth for Lutein For Every Age™ 

Morristown, N.J., Feb. 10, 2017 – OmniActive Health Technologies will be celebrating the fourth anniversary of Lutein For Every Age™ as well as the one year natural products industry and consumer anniversary of its popular What’s Your B.L.U.E.?™ (Blue Light User Exposer) campaign at this year’s Engredea (booth #515) in Anaheim, Calif. (USA). An extension of Lutein For Every Age™ campaign, the purpose of What’s Your B.L.U.E.?™ is to educate the industry and consumers on high-energy blue light, its sources and ways to help protect eyes and support healthy vision with the support of the macular carotenoids—lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin). Natural products manufacturers and retailers are invited to OmniActive booth #515 to gauge their blue light user exposure and to receive a complimentary gift.

“We’re excited that What’s Your B.L.U.E.?™ and Lutein For Every Age™ campaigns have been so well received in the industry and with consumers. And with our ongoing clinical research and continual release of newly published science we see a bright future for macular carotenoids and new opportunities for the industry in different age groups and populations,” stated Lynda Doyle, Sr. Vice President of Global Marketing, OmniActive.

Representatives at booth #515 will also provide exclusive presentations on Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, CurcuWIN Curcumin with Enhanced Absorption, OmniLean Salacia Extract and Gingever High Potency Ginger.

For more information on What’s Your B.L.U.E.?™ and Lutein For Every Age™, our innovative products and ingredient solutions, or to schedule an appointment with an OmniActive representative during Engredea, contact Lynda Doyle at or visit us at Engredea 2017 booth #515.

About Lutein For Every Age™: Aimed at natural products industry members, health care professionals and consumers, Lutein For Every Age™ raises awareness surrounding the importance of early and consistent lutein supplementation for helping maintain proper health over a lifetime. During the past year, OmniActive has enlisted a team of key opinion leaders and scientific experts, supported a variety of studies on the macular carotenoids, and launched two interactive, consumer websites ( for the US and for Europe).


About OmniActive Health Technologies, Inc.:

OmniActive Health Technologies ( offers a range of quality ingredients that are innovative and scientifically validated to address complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solutions with application support within a global regulatory framework. OmniActive’s core products include carotenoids, plant extracts and specialty functional ingredients. The company develops IP-protected, science-backed branded ingredients from natural sources using cutting edge technologies. OmniActive leverages international R&D strengths to deploy an array of state of the art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. Clinical research geared towards demonstrating efficacy and claim substantiation is the cornerstone of OmniActive’s R&D activities. The company’s centers of excellence are located in North America and India, whereas its cGMP and HACCP system-compliant manufacturing operations are located at multiple FDA inspected sites in India. Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, OmniActive delivers unmatched innovation.

Capsimax, CurcuWIN, Gingever, Lutemax 2020 Lutemax Free Lutein and Lutein Esters, OmniLean and OmniXan are trademarks of OmniActive Health Technologies Ltd.